![]() ![]() Higher frame rates have a lower bit rate per frame of video, whereas lower frame rates allow more data to be allocated per frame. Frame rate: The frequency of video frames in your clip determines its frame rate, expressed as frames per second (fps).Three primary factors determine how the video bit rate is utilized: ![]() How well you use the bit rate of a video clip can determine the quality of the video a viewer experiences. Think of data rate like a specific length of material-you can have 3 feet of high-quality rope or 3 feet of low-quality binder’s twine. You can use that quantity any way you want. Video bit rate is a unit of measure used to quantify how much information is stored within one second of video. One codec may be able to store more information per kilobit than another codec. However, each video codec can utilize the same bit rate differently. No matter how you slice it, a clip encoded with a lower bit rate shows less detail compared to the same source clip encoded with a higher bit rate. The video bit rate of a given clip largely determines the visual quality of the video image. Video professionals generally agree that a kilobit is 1,000 bits, but not all encoding software calculates kilobits with this measure. Depending on whom you ask, a kilobit equals either 1,024 bits or 1,000 bits.
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